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Cool Mint. This is a dietary supplement formulated in a new gum technology that contains ingredients that have been shown to help achieve stronger, firmer, easier erections. Gum for male sexual enhancement. How Vive Works: the principle behind sub-lingual administration is simple. When a chemical comes in contact with the mucous membrane beneath the tongue, it absorbs into the blood stream faster. Because the connective tissue beneath the epithelium contains a profusion of capillaries, the substance then diffuses into them and enters the venous circulation. In contrast, substances absorbed in the intestines are subject to first pass metabolism in the liver before entering the general circulation. Vive works better because it absorbs into the blood stream avoiding First Pass Metabolism!! First pass metabolism also known as first-pass effect is a phenomenon of drug metabolism whereby the concentration of a drug is greatly reduced before it reaches the systemic circulation. Vive Gum: absorbs into the system faster and stronger than pills. Works sublingually. Proven to start working instantly. Rapid absorption through mucous membranes. Get the maximum effect from the ingredients. This is a dietary supplement formulated in a new gum technology that contains ingredients that have been shown increase men's sex drive. Easy to take. Just chew like chewing gum!